Google to buy AdMob in bid to reach mobile users


Google Inc. took another major step in its quest to ensure that wherever consumers go -- whether to their laptops to search sports scores or videos or to their phones to find a restaurant -- advertisers will be there too.

On Monday the search giant said it was buying AdMob Inc., a developer of technology that plops ads into thousands of mobile phone applications, for $750 million in Google stock.

It's one of the largest acquisitions yet for the 11-year-old company and illustrates Google's double-barreled strategy of attracting consumers with free tools to access billions of Web pages, books, maps and movies -- and then charging advertisers to pitch their wares to its huge audience.

via Google to buy AdMob in bid to reach mobile users --

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