Google to buy AdMob in bid to reach mobile users

Google

Google Inc. took another major step in its quest to ensure that wherever consumers go -- whether to their laptops to search sports scores or videos or to their phones to find a restaurant -- advertisers will be there too.

On Monday the search giant said it was buying AdMob Inc., a developer of technology that plops ads into thousands of mobile phone applications, for $750 million in Google stock.

It's one of the largest acquisitions yet for the 11-year-old company and illustrates Google's double-barreled strategy of attracting consumers with free tools to access billions of Web pages, books, maps and movies -- and then charging advertisers to pitch their wares to its huge audience.

via Google to buy AdMob in bid to reach mobile users -- latimes.com.

Possibly related posts: (automatically generated)

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.